Basic
€199
1–2 days
Core conversions
For small businesses starting with paid traffic and wanting a solid measurement base from day one.
- GA4 + GTM setup
- Lead form tracking
- Phone and email clicks
- 1–2 key events
Conversions for websites
Conversion tracking for websites that shows where every lead actually comes from
We set up measurement so every form submission, call and "Contact us" click reaches GA4 and your ad platforms. No more spending the ad budget blind.
What we set up
- Lead form and contact form tracking
- Phone and email click measurement
- Button and CTA click events
- File downloads and video play tracking
- Sending signals back to Google Ads and Meta Ads
- Testing against real user journeys
Packages
Standard
€399
2–3 days
Full setup
For growing companies running a few channels and needing a clear picture from each source.
- Everything in Basic
- Up to 6 key events
- Google Ads and Meta Ads linking
- Consent Mode v2
Premium
€799
3–5 days
Website + server-side
For online stores and agencies where every conversion has to come back into the data and pay off.
- Everything in Standard
- Server-Side GTM + CAPI
- Looker Studio report
- 30 days of support
Events
What we can track
A complete list of events we configure and send to GA4, Google Ads and Meta Ads.
Lead events (service websites)
Primary focusgenerate_leadform_submitform_startcontactemail_clickphone_clickphone_copyemail_copyfile_downloadbutton_clickscrolloutbound_click E-commerce events
view_itemview_item_listselect_itemadd_to_cartremove_from_cartview_cartbegin_checkoutadd_shipping_infoadd_payment_infopurchaserefundadd_to_wishlist Meta Pixel events
PageViewViewContentLeadContactAddToCartInitiateCheckoutAddPaymentInfoPurchaseCompleteRegistration Technical setup
Consent Mode v2Conversion LinkerServer-Side taggingevent_id deduplicationcross-domain tracking Frequently asked questions
How does conversion setup for a service website differ from e-commerce?
A service site focuses on leads, calls, forms and email clicks — we measure lead creation. E-commerce focuses on purchases, cart and revenue — we measure money. Event logic, dataLayer and conversion value are different.
How are phone calls from the website measured?
Phone number clicks we measure as tel:-link clicks (on mobile triggers an immediate call). For larger accounts we recommend Google Ads Call Conversions or call tracking (CallTrackingMetrics, CallRail) — that gives real call data, duration and source.
How to separate lead source (Google Ads, Meta, organic)?
GA4 + Google Ads linking gives accurate lead counts per channel. Each conversion stores attribution — which ad or channel the user used before submitting the lead. We show this graphically in a Looker Studio report.
How to handle duplicate leads (same person submitting 2 forms)?
GA4 counts each form as a separate event, which is correct behavior. Google Ads conversions can be set to "one conversion per click" mode that excludes duplicates. In Meta we can also deduplicate via event_id.
Can I export form data from GA4?
From GA4 you can export event statistics (how many forms, which sources), but personal data (names, emails) is not stored in GA4 for privacy reasons. Form data stays in your contact form's destination (email, CRM, Sheets).
How long does the service website setup take?
Lead + call + form — basic setup 1–2 business days. Standard package 2 days with Google Ads / Meta linking and Consent Mode v2. Premium 3 days including server-side and a Looker Studio report.