Basic
€349
1–2 days
Core e-commerce measurement
For small businesses starting with paid traffic and wanting a solid measurement base from day one.
- GA4 e-commerce
- Purchase + add_to_cart
- Google Ads conversions
- Test order validation
Conversions for e-commerce
Conversion tracking for e-commerce that shows real revenue per channel
We set up complete e-commerce measurement — from cart to checkout — including product names and real revenue values. The kind of data Smart Bidding and Meta optimisation actually rely on.
What we set up
- E-commerce dataLayer (view_item, add_to_cart, begin_checkout, purchase)
- Purchase event reporting revenue with the correct currency
- Product category and campaign tracking
- Google Ads conversions with accurate values
- Meta Pixel + Conversions API with deduplication
- Refund handling and data quality checks
Packages
Standard
€649
2–3 days
E-commerce + Meta
For growing companies running a few channels and needing a clear picture from each source.
- Everything in Basic
- Meta Pixel + CAPI
- begin_checkout + view_item
- Consent Mode v2
Premium
€1190
3–5 days
Server-side e-commerce
For online stores and agencies where every conversion has to come back into the data and pay off.
- Everything in Standard
- Server-Side GTM
- Looker Studio sales report
- 60 days of support
Events
What we can track
A complete list of events we configure and send to GA4, Google Ads and Meta Ads.
Lead events (service websites)
generate_leadform_submitform_startcontactemail_clickphone_clickphone_copyemail_copyfile_downloadbutton_clickscrolloutbound_click E-commerce events
Primary focusview_itemview_item_listselect_itemadd_to_cartremove_from_cartview_cartbegin_checkoutadd_shipping_infoadd_payment_infopurchaserefundadd_to_wishlist Meta Pixel events
PageViewViewContentLeadContactAddToCartInitiateCheckoutAddPaymentInfoPurchaseCompleteRegistration Technical setup
Consent Mode v2Conversion LinkerServer-Side taggingevent_id deduplicationcross-domain tracking Frequently asked questions
Which e-commerce platforms do you work with?
WooCommerce, Shopify, Magento, PrestaShop, BigCommerce, OpenCart, Voog, Wix Stores, Squarespace and custom solutions. For each platform we find the right way to implement dataLayer and events — via plugin, app or custom integration.
How is the exact purchase value measured?
The purchase event sends the full order amount, currency, products with names, categories and order ID to GA4 and ad platforms. If needed, we can subtract VAT/shipping so that ad platforms see net revenue — that gives better Smart Bidding results.
How to handle returned orders?
Returns we process via refund event in GA4 and Meta, which automatically reduces conversion value. Alternatively we can set it up so that actual revenue syncs in a Looker Studio report with your CRM/accounting — depends on the need.
Does Google Ads see the correct value of each purchase?
Yes. We set up Google Ads conversions so that each purchase event sends the actual monetary value (not a fixed "€10"). This is critical for Smart Bidding — the algorithm directly optimizes for revenue, not just count of purchases.
How long does e-commerce conversion setup take?
WooCommerce: 1–2 days for a typical store. Shopify: 1–2 days. Custom solutions: 2–5 days, depending on dataLayer complexity. Premium package with Server-Side: 3–5 business days.
What access is needed per platform?
WooCommerce/WordPress: Administrator role. Shopify: Store owner or Staff member privacy + apps. Magento/PrestaShop: developer admin access. Plus Google Tag Manager, GA4, Google Ads and Meta Business Manager account access.